Lang-ay Festivals spur sale of local products

>> 2/22/2009


The much awaited Lang-ay Festival annually celebrated every first week of April, promotes and sells local products. Lang-ay Festival is a week-long activity held first week of April beginning April 1st and ending April 7, the latter date marking the Foundation Day of the province.

An agro- industrial fair is one of the highlights of the annually held activity where the province’s agricultural and industrial produce are showcased. Mountain Province abounds with highland vegetables- potatoes, pechay, cabbage, onions, and bell pepper aside from rice, rootcrops, and fruits (citrus and bananas).

The seven-day activity also showcases the provinces by products of locally grown products including processed foods, coffee granules, jams, pickles, jellies, peanut butter, pottery, fruit wines, cookies, honey, hand paper, furniture, including woven products.

The Lang-ay Festival in 2007 generated P3.225 million cash sales with 83 local microenterprises which participated in the agro-industrial fair, DTI-Mountain Province records reveal.

For one, the Lang-ay festival in 2007 has an average of P2.5 Million worth of woven products sold in the form of costumes, props, uniforms and souvenirs sold from various weaving firms.

About 300 direct workers in loom weaving were benefited. Sales continued even after the Lang-ay festival.

The week-long activity promotes locally-woven products through street dancing and cultural competitions. Lang-ay festival is an event where colorful costumes of tapis (skirt from women), wanes (G-string), beads, and balaka (men’s head wear) are worn. The use of these locally made apparel are promoted for their use aside from appreciation. Woven products are used as
uniforms in most government offices of the province and even in the region.

The conduct of Lang-ay festivals also urged other wine makers to produce local wine aside from other microenterprises The Department of Trade and Industry noted an increase of production of Lang-ay wine to at least 300 percent.

More of Lang-ay in Northern Philippine Times (Lang-ay fest set once more)

Source: Northern Philippine Times, Lang-ay Magazine 2009

2 comments:

Anonymous June 29, 2009 at 7:01 PM  

I'M FROM SADANGA,AND I'M ONE OF VIRGINIA ITA-IT GRANDAUGHTER AKA. SIGAY I HAVE BEEN GONE FOR 20 YEARS NOW AND I DO LIKE WHAT I SEE ABOUT LANG-AY I HAVE NOT GONE TO ANY LANG-AY FETIVAL YET BUT I PRAY THAT SOMEDAY I'LL BE ABLE TO GO TO ONE.PLEASE KEEP UP THE GOOD WORK IN KEEPING THE IGOROTS CULTURE AND MAKING IT HAPPEN. M FROM LONG BEACH, CAL.

Ellah sun November 24, 2010 at 5:21 AM  

I have been to lang-ay festival already and I love it... I was there when they first had the first lang-ay...
I wish there were t-shirt back then that say i was there.. hehehe It will be a really good memory...

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